START BROWSING
LATEST COLLECTION
Now introducing Bahar, inspired by colorful mosaic patterns of ancient Persian palaces.

SHOP BY CATEGORY
SAHRA
Inspired by ancient Persian architecture “Sahra” by Sheida Farrokhi combines the designer’s roots with modern day fashion.
OUR STORY
Every story has a beginning. Discover how Sheida began her journey and grew into a global brand at the forefront of innovative jewelry design and expert craftsmanship.
PRESS
WE’RE ON INSTAGRAM
Follow us for the latest images and updates on our featured products.