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LATEST COLLECTION

Now introducing Bahar, inspired by colorful mosaic patterns of ancient Persian palaces.

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RINGS

EARRIGNS

NECKLACES

BRACELETS

SAHRA

Inspired by ancient Persian architecture “Sahra” by Sheida Farrokhi combines the designer’s roots with modern day fashion.

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OUR STORY

Every story has a beginning. Discover how Sheida began her journey and grew into a global brand at the forefront of innovative jewelry design and expert craftsmanship.

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PRESS

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Cone Ring, House of Coco Vol.09

Cone ring was featured by House of Coco mag.   read more

Cone and Bull Rings, Jewellery Historian Vol.23

Cone and Bull Rings, chosen by authors, and got featured in the Jewellery Historian magazine during Milan fashion week 2017.   read more

Bull Ring, Indie Mag

Editorial collaboration got featured in Indie mag in 2018.   read more

Behesht Ring, Elle Magazine

Behesht ring, inspired by Persian tilings ( Gol o Morgh) in Elle UK mag. read more

Yazd ring, Elle Magazine

Yazd ring, inspired by ancient architecture in Elle UK mag.   read more

Eslimi Earrings, Glamour Mag

Eslimi earrings inspired by Persian architecture in Glamour UK mag.   read more

Eslimi Pendant, British Vogue

"Sheida launched her contemporary jewellery line in 2012, and her distinctive brand is known for carving modern designs by pairing geometric shapes."   read more

Bull Ring, British Vogue

"Sheida Farrokhi's distinctive brand is known for carving modern designs by pairing geometric shapes in unexpected ways, to give the feeling of 21st century fashion to its wearer." read more

Flamingo Ring, British Vogue

"Sheida Farrokhi is a GIA graduate jewellery designer with a family history of jewellery design and manufacturing. She launched her contemporary line of jewellery in 2012"   read more

Cone Ring, Vogue Accessory

Cone ring was chosen by authors, and got featured in the Vogue accessory magazine during Milan fashion week 2017.   read more

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