TEHRAN

Tehran collection with its variety of shapes and colors is inspired by the hustle and bustle of the city where Sheida was born and grew up. The collection has various geometric shapes in three gold colors which gives numerous, mix and match options.

SHOP THE COLLECTION

NOOR

Noor collection is inspired by “Shamseh” motif in Persian architecture, which is a symbol of sun, unity and lightness. This collection comes in various pieces, all casted in 18k yellow and white gold and set with white diamonds or pink sapphires.

Coming Soon!

SAHRA

A unique architectural feature of Iranian desert cities inspires Sahra collection. This roofing structure creates a shade and accelerates breezes for pedestrians in the central hot cities of Iran. This collection comes is 18k yellow, white and rose gold set with white diamonds, and pearls for certain pieces.

SHOP THE COLLECTION

NEGAR

Negar, “Nagh o Negar”, meaning pattern is inspired by mosaic patterns of ancient Persian palaces. Pieces come in yellow, white and rose gold, and some are enameld with the same colors used in the tilings, pink, yellow and blue.

SHOP THE COLLECTION