Collections
ARIANA
Crafted in 18k gold, adorned with high-quality diamonds, and featuring certified center stones, Our classic, timeless bridal collection is inspired by ancient Persian patterns typically found in handcrafted fabrics and rugs.
BAHAR
Inspired by colorful mosaic patterns of ancient Persian palaces, Bahar pieces come in yellow, white and rose gold. Selected pieces are enameld with the same colors as used in the tilings, pink, yellow and blue.
HEART
Just in time for Valentine’s Day, Sheida unveils her exquisite Heart Collection. Each piece is diligently crafted in 18k gold, adorned with hand selected heart-shaped opals and pink sapphires.
HOUSTON
Houston is a new version of our most popular collection “Cubes”. Sheida recreated this collection using multi-color sapphires inspired by the colorful life she is experiencing in her second home Houston, Texas.
NOOR
Noor collection is inspired by “Shamseh” motif in Persian architecture, which is a symbol of sun, unity and lightness. This collection comes in various pieces, all casted in 18k yellow and white gold and set with white diamonds or pink sapphires.
ONE OF A KIND
Our one-of-a-kind pieces are designed and inspired by ancient architecture and geometric shapes. Each piece is unique, crafted in 18k gold, and set with handpicked gemstones
SAHRA
A unique architectural feature of Iranian desert cities inspires Sahra collection. This roofing structure creates a shade and accelerates breezes for pedestrians in the central hot cities of Iran. This collection comes is 18k yellow, white and rose gold set with white diamonds, and pearls for certain pieces.
TEHRAN
Tehran collection with its variety of shapes and colors is inspired by the hustle and bustle of the city where Sheida was born and grew up. The collection has various geometric shapes in three gold colors which gives numerous, mix and match options.