THE BRAND

Sheida Farrokhi is a fine jewelry brand rooted in four generations of jewelry-making heritage. Inspired by ancient architecture, art, and geometric forms, the collections bring together timeless craftsmanship and contemporary design.

Crafted in 18K gold, sterling silver, natural diamonds, and carefully selected gemstones, each piece reflects a distinctive balance of elegance, simplicity, and individuality. From delicate designs to statement pieces, the collections offer unique, versatile jewelry to wear, style, and treasure for years to come.

MEET THE DESIGNER

Sheida Farrokhi is an Iranian-American fine jewelry designer and fourth-generation jeweler whose passion for art and design began at an early age.

Growing up in her father’s jewelry studio, surrounded by precious gemstones and skilled craftsmanship, Sheida developed a deep appreciation for the artistry and traditions of fine jewelry.

Following her studies in Computer Engineering, she pursued her passion for jewelry design at the Gemological Institute of America (GIA) in New York, where she studied jewelry design, diamonds, colored stones, and pearls. She further refined her skills in Los Angeles, studying wax carving, metalsmithing, and stone setting.

Combining her artistic vision, technical expertise, and family heritage, Sheida established her fine jewelry brand with a commitment to originality, quality, and exceptional craftsmanship.

Her work has received editorial recognition in publications including Vogue, ELLE, and Glamour.

GIVING BACK

We believe that beautiful things can make a difference.

At Sheida Farrokhi Jewelry, giving back is close to our hearts. We dedicate 1% of every sale to providing school supplies for children in need, helping support their education and spreading a little more love, kindness, and hope.