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Nogol
A Persian legend tells the story of Farhad, a devoted sculptor who was deeply in love with Princess Shirin. Upon hearing the false news of Shirin’s death, he rode to the mountains, seeking an end to his sorrow. As he fell, his blood spilled onto the ground, and from each drop, a purple tulip bloomed.

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BAHAR
Inspired by colorful mosaic patterns of ancient Persian palaces, Bahar pieces come in yellow, white and rose gold.
Selected pieces are enameled with the same colors as used in the tilings, pink, yellow and blue.

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SAHRA
A unique architectural feature of Iranian desert cities inspires Sahra collection. This roofing structure creates a shade and accelerates breezes for pedestrians in the central hot cities of Iran.
OUR STORY
Every story has a beginning. Discover how Sheida began her journey and grew into a global brand at the forefront of innovative jewelry design and expert craftsmanship.
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IS THIS A GIFT?
Choose from our uniquely designed greeting cards and personalize them with your message in the notes section at checkout..
Love, Happy Birthday, With Complements